It’s called #22Kill. Remember the Ice Bucket Challenge? There is a new challenge happening on social media promoting a good cause regarding veterans. I believe in using social media for good as well, so I wanted to share about #22Kill.

You may have seen the unfortunate statistic that 22 veterans commit suicide everyday. It is a sad fact, and one that deserves attention.

There is an advocacy group called 22 Kill working to spread awareness of this suicide epidemic and to those suffering from PTSD and other mental illnesses. They strive to fight against negative stereotypes and change perception. Feeling comfortable seeking treatment when needed is paramount for veterans returning home.

22Kill describes their organization like this:
“Humans are walking miracles who, contrary to some belief, are all unique in their own way. Regardless of profession, military service, race, social status, or income, every person is an individual and has true greatness within them. By defining a person by his or her profession or military experiences, we are hindering that person’s ability to flow creatively without fear of judgments laid upon them from societal expectations.

#22KILL is a campaign under the nonprofit Honor Courage Commitment, Inc. Although HCC and #22KILL work with veterans from all military branches, the foundation of many of our principles, values, and lingo is derived from the Marine Corps. The founder of both HCC and #22KILL is a Marine veteran and the genesis behind the creation of HCC and #22KILL was from how he found personal success after transitioning off of active duty and into the civilian world.”

One of the ways they are doing this is through a social media campaign to get to 22 Million Pushups in honor of these veterans.

If you would like to participate, you pledge to do do 22 push ups, on video, and post them to your social media using their hashtags #22PushUps and #22Kill.

Here’s an example #22Kill provided:

“If you did 5 pushups you would enter: “#5pushups for #22KILL”
If you did 22 pushups it would enter: “#22pushups for #22KILL”
If you had a group of 10 people that did 22 each: “#220pushups for #22KILL”

Pushups are a long standing tradition of support and solidarity for many people. For example, my husband is a proud alumni of Texas A&M. (Gig ’em, Aggies!) Dropping and doing pushups at A&M is something many students are familiar with, and it’s no surprise that the Aggie Cadets provided a stunning example of how to support #22PushUps for #22Kill. I tried to count the number of cadets in the video, but I just couldn’t. I know this is certainly going to help them reach the goal of 22 Million Pushups!

I don’t know that I can compete with an Aggie Cadet when it comes to push ups, but that’s okay. You make it work for you. If you can do one, that’s awesome! It counts!

Let us know if you plan to participate so we can cheer you on!

To your great success!

Jennifer Quisenberry, Social Biz Babes, founder of Social Biz Babes, social media expert, social media training

Jennifer Quisenberry, founder of Social Biz Babes

Jennifer Quisenberry is a Social Influencer, author and blogger. She lives in Los Angeles, CA with her husband and two dogs.